Haute collects various types of information to provide and improve our services. The information we collect includes, but is not limited to:
Account Information: When you create an account, we collect your email address, authentication details, and other relevant personal information.
User Preferences: We collect data regarding your clothing preferences, browsing history, and interactions with the app to provide personalized recommendations.
Device Information: We may collect information about the device you use to access the app, including device type, operating system, and unique device identifiers.
Analytics Data: We gather data on how users interact with the app, including pages visited, time spent on the app, and usage patterns to better understand how our services are being used.
2. How We Use Your Information
The information we collect is used to enhance and personalize your experience with Haute. Specifically, we use your information to:
Provide and deliver the services you request, including personalized clothing recommendations.
Analyze trends and user behavior to improve the functionality and performance of our app.
Send marketing communications and relevant advertisements based on your preferences, subject to applicable legal requirements.
Maintain and improve the security of our services by monitoring and identifying potential security risks.
We may also use your information for other purposes with your consent, or as required by law.
3. Data Sharing and Disclosure
Haute is committed to protecting your privacy. We do not sell or rent your personal information to third parties. However, we may share your information with selected third parties in the following circumstances:
Service Providers: We may share your information with third-party service providers who assist us in operating the app, such as hosting providers, infrastructure services, and development support. These providers are contractually obligated to handle your data securely and in compliance with applicable laws.
Analytics Partners: We use analytics services, such as Google Analytics, to understand how users engage with our app and to improve our offerings. These partners may have access to certain usage data, such as pages viewed and time spent within the app.
Advertising Partners: We may share certain information with marketing and advertising platforms, such as Instagram, to deliver targeted advertisements based on your preferences and interests.
Legal Compliance: We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to comply with legal obligations, protect our rights, or investigate potential violations of our terms.
Any third parties with whom we share your information are required to safeguard it in accordance with this Privacy Policy and applicable data protection laws.
4. Your Rights and Choices
Haute respects your rights concerning your personal data. You have the following options regarding your data:
Access and Update: You can create or update your account information through our website at any time. It is your responsibility to ensure that the information you provide is accurate and up-to-date.
Deletion: If you wish to delete your account or request the deletion of your personal data, you can contact us at [Insert Email Address]. We will respond to your request in accordance with applicable laws.
Opt-Out of Marketing: You can opt out of receiving marketing communications from us by following the instructions provided in our emails or by contacting us directly.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:
Your data will be stored indefinitely unless you request its deletion.
We do not guarantee the retention of your data if you have not logged in to the app for a period of six (6) months or if you delete the app from your device.
Upon deletion of your account, we will take reasonable steps to remove your personal information from our active databases, although some residual data may remain in our backup systems for a limited period of time.
6. Security of Your Information
We take the security of your personal information seriously. Haute implements industry-standard security measures to protect your data from unauthorized access, use, or disclosure. This includes, but is not limited to:
Encryption: We use state-of-the-art encryption protocols to protect your data both at rest and in transit. This ensures that your information is securely stored and transmitted in compliance with leading cryptographic standards, including those set by the National Institute of Standards and Technology (NIST).
Access Controls: We limit access to your personal information to authorized personnel only, and we regularly review our security practices to enhance the protection of your data.
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. However, we are committed to continually assessing and improving our security measures.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. When we make changes, we will notify you by updating the "Effective Date" at the top of this policy and, where appropriate, by providing additional notice (such as through our app or via email).
Your continued use of the Haute app following the posting of any changes to this policy constitutes your acceptance of those changes.